{"id":293,"date":"2025-01-04T12:27:32","date_gmt":"2025-01-04T12:27:32","guid":{"rendered":"https:\/\/risumarketingjournals.com.ng\/?p=293"},"modified":"2025-01-04T12:27:32","modified_gmt":"2025-01-04T12:27:32","slug":"product-differentiation-and-market-competitiveness-of-firms-empirical-and-anecdotal-evidence-from-literature","status":"publish","type":"post","link":"https:\/\/risumarketingjournals.com.ng\/?p=293","title":{"rendered":"PRODUCT DIFFERENTIATION AND MARKET COMPETITIVENESS OF FIRMS EMPIRICAL AND ANECDOTAL EVIDENCE FROM LITERATURE"},"content":{"rendered":"\n<p><strong>OFORI N. Queeneth<\/strong><br>Department of Marketing, Faculty of Administration and Management<br>Rivers State University Nkpolu-Oroworukwo, Port Harcourt<br>queeneth.ofori@ust.edu.ng<\/p>\n\n\n\n<p><strong>Abstract<\/strong><br>This paper examined the relationship between product differentiation and market competitiveness of firms.<br>Adopting extensive literature review as its methodology, the study synthesized reports and arguments of scholars to find out evidence of connection between product differentiation and market competitiveness.<br>The literature review indicates firms succeed through practicing product differentiation hinged on prioritizing innovation and catering to local taste and preference, to enable them capture market share, build brand strength, and create a unique position in the market. The paper concludes that a robust approach to product differentiation, aligned with strategic marketing initiatives, is pivotal to sustained market competitiveness of firms.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Brand strength, market share, market competitiveness, product differentiation<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2025\/01\/JMD-10-1-2-PRODUCT-DIFFERENTIATION-AND-MARKET-COMPETITIVENESS-OF-FIRMS.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of JMD-10-1-2 PRODUCT DIFFERENTIATION AND MARKET COMPETITIVENESS OF FIRMS.\"><\/object><a id=\"wp-block-file--media-8e9914ca-3009-4ab3-9371-88246e9794c0\" href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2025\/01\/JMD-10-1-2-PRODUCT-DIFFERENTIATION-AND-MARKET-COMPETITIVENESS-OF-FIRMS.pdf\">JMD-10-1-2 PRODUCT DIFFERENTIATION AND MARKET COMPETITIVENESS OF FIRMS<\/a><a href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2025\/01\/JMD-10-1-2-PRODUCT-DIFFERENTIATION-AND-MARKET-COMPETITIVENESS-OF-FIRMS.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-8e9914ca-3009-4ab3-9371-88246e9794c0\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OFORI N. QueenethDepartment of Marketing, Faculty of Administration and ManagementRivers State University Nkpolu-Oroworukwo, Port Harcourtqueeneth.ofori@ust.edu.ng AbstractThis paper examined the relationship between product differentiation and market competitiveness of firms.Adopting extensive literature review as its methodology, the study synthesized reports and arguments of scholars to find out evidence of connection between product differentiation and market competitiveness.The literature &hellip; <a href=\"https:\/\/risumarketingjournals.com.ng\/?p=293\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">PRODUCT DIFFERENTIATION AND MARKET COMPETITIVENESS OF FIRMS EMPIRICAL AND ANECDOTAL EVIDENCE FROM LITERATURE<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-293","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=293"}],"version-history":[{"count":1,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/293\/revisions"}],"predecessor-version":[{"id":295,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/293\/revisions\/295"}],"wp:attachment":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}