{"id":380,"date":"2025-01-04T14:59:14","date_gmt":"2025-01-04T14:59:14","guid":{"rendered":"https:\/\/risumarketingjournals.com.ng\/?p=380"},"modified":"2025-01-04T14:59:14","modified_gmt":"2025-01-04T14:59:14","slug":"passenger-experience-and-patronage-of-domestic-airlines-companies-in-nigeria","status":"publish","type":"post","link":"https:\/\/risumarketingjournals.com.ng\/?p=380","title":{"rendered":"PASSENGER EXPERIENCE AND PATRONAGE OF DOMESTIC AIRLINES COMPANIES IN NIGERIA"},"content":{"rendered":"\n<p><strong>SUNDAY Patience1, ADIELE Kenneth C.2<br>IKEGWURU Mac-Kingsley3<\/strong><br>1, 2 Department of Marketing, Faculty of Administration and Management<br>Rivers State University Nkpolu-Oroworukwo, Port Harcourt<br>3 Department of Logistics and Supply Chain Management<br>Faculty of Administration and Management<br>Rivers State University Nkpolu-Oroworukwo, Port Harcourt<\/p>\n\n\n\n<p><strong>Abstract<\/strong><br>This study investigated the relationship between passenger experience and customer patronage of domestic airline in Nigeria. The study adopted a descriptive research design. The population of the study comprised 21 domestic airlines. The study took a census. The marketing, sales and customer relation managers of the 21 domestic airlines provided data for the study through a structured questionnaire whose reliability was confirmed via Cronbach\u2019s Alpha test. The data collected was analysed at the primary level of analysis using descriptive statistical tools (frequency counts, mean and standard deviation); and at the secondary level of analysis using inferential statistical tool (Pearson Product Moment Correlation). The study found that a positive and statistically significant relationship exists between passenger experience and patronage of domestic airline in Nigeria.<br>Therefore, the study concludes that passenger experience significantly relates to patronage of domestic airlines; and recommends that domestic airlines should implement strategies aimed atincreasing passenger experience at all times, in other to improve their level of patronage.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong>Customer patronage, customer retention, passenger experience, repeat purchase behaviour.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2025\/01\/JCM-10-1-13-PASSENGER-EXPERIENCE-AND-PATRONAGE-OF-DOMESTIC-AIRLINES-COMPANIES-IN-NIGERIA.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of JCM-10-1-13 PASSENGER EXPERIENCE AND PATRONAGE OF DOMESTIC AIRLINES COMPANIES IN NIGERIA.\"><\/object><a id=\"wp-block-file--media-92a5c704-f833-4e1d-a891-dde2f6f1c775\" href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2025\/01\/JCM-10-1-13-PASSENGER-EXPERIENCE-AND-PATRONAGE-OF-DOMESTIC-AIRLINES-COMPANIES-IN-NIGERIA.pdf\">JCM-10-1-13 PASSENGER EXPERIENCE AND PATRONAGE OF DOMESTIC AIRLINES COMPANIES IN NIGERIA<\/a><a href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2025\/01\/JCM-10-1-13-PASSENGER-EXPERIENCE-AND-PATRONAGE-OF-DOMESTIC-AIRLINES-COMPANIES-IN-NIGERIA.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-92a5c704-f833-4e1d-a891-dde2f6f1c775\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SUNDAY Patience1, ADIELE Kenneth C.2IKEGWURU Mac-Kingsley31, 2 Department of Marketing, Faculty of Administration and ManagementRivers State University Nkpolu-Oroworukwo, Port Harcourt3 Department of Logistics and Supply Chain ManagementFaculty of Administration and ManagementRivers State University Nkpolu-Oroworukwo, Port Harcourt AbstractThis study investigated the relationship between passenger experience and customer patronage of domestic airline in Nigeria. The study adopted &hellip; <a href=\"https:\/\/risumarketingjournals.com.ng\/?p=380\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">PASSENGER EXPERIENCE AND PATRONAGE OF DOMESTIC AIRLINES COMPANIES IN NIGERIA<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=380"}],"version-history":[{"count":1,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":382,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/380\/revisions\/382"}],"wp:attachment":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}