{"id":579,"date":"2026-01-26T17:17:49","date_gmt":"2026-01-26T17:17:49","guid":{"rendered":"https:\/\/risumarketingjournals.com.ng\/?p=579"},"modified":"2026-01-26T17:17:49","modified_gmt":"2026-01-26T17:17:49","slug":"customer-focus-on-business-success-of-downstream-oil-and-gas-companies-in-nigeria","status":"publish","type":"post","link":"https:\/\/risumarketingjournals.com.ng\/?p=579","title":{"rendered":"CUSTOMER FOCUS ON BUSINESS SUCCESS OF DOWNSTREAM OIL AND GAS COMPANIES IN NIGERIA"},"content":{"rendered":"\n<p><br><strong>OGUDE Cyril1 NWOKAH N. Gladson2<\/strong><br>1Department of Marketing, Faculty of Administration and Management<br>Rivers State University Nkpolu-Oroworukwo, Port Harcourt<br>cyrilogude77@gmail.com<br>2Department of Logistics and Supply Chain Management, Faculty of Administration and Management,<br>Rivers State University Nkpolu-Oroworukwo, Port Harcourt<br>nwokah.gladson@ust.edu.ng<\/p>\n\n\n\n<p><strong>Abstract<\/strong><br>This study examined the relationship between customer focus and business success of downstream oil and gas firms in Nigeria. The study adopted an explanatory research design. The population of the study comprised 132 downstream oil and gas firms in Nigeria. The sample size was 100. Primary data were collected from the respondents using semi-structured questionnaire designed in the 5-point Likert scale. The Pearson Product Moment Correlation statistic was used to test the correlation between customer focus and indices of business success (market share, sales growth and profitability). The study found that customer focus predicts business success of downstream oil and gas firms in Nigeria; and therefore, concludes that business success of downstream oil and gas firms in Nigeria in terms of market share, sales growth and profitability depends on the level of their customer focus. The study recommends that downstream oil and gas firms should ensure that gathering intelligence on customer needs whether intermediate or final consumers is a deliberate organizational activity to ensure that the firm is abreast of changes in customer requirements.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Business success, customer focus, market share, profitability, sales growth.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2026\/01\/JCM-11-1-4-Customer-Focus-and-Business-Success-of-Downstream-Oil-and-Gas-Companies.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of JCM-11-1-4 Customer Focus and Business Success of Downstream Oil and Gas Companies.\"><\/object><a id=\"wp-block-file--media-b3fddd54-59eb-4b47-8e73-2cc138bfe6bc\" href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2026\/01\/JCM-11-1-4-Customer-Focus-and-Business-Success-of-Downstream-Oil-and-Gas-Companies.pdf\">JCM-11-1-4 Customer Focus and Business Success of Downstream Oil and Gas Companies<\/a><a href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2026\/01\/JCM-11-1-4-Customer-Focus-and-Business-Success-of-Downstream-Oil-and-Gas-Companies.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b3fddd54-59eb-4b47-8e73-2cc138bfe6bc\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>OGUDE Cyril1 NWOKAH N. Gladson21Department of Marketing, Faculty of Administration and ManagementRivers State University Nkpolu-Oroworukwo, Port Harcourtcyrilogude77@gmail.com2Department of Logistics and Supply Chain Management, Faculty of Administration and Management,Rivers State University Nkpolu-Oroworukwo, Port Harcourtnwokah.gladson@ust.edu.ng AbstractThis study examined the relationship between customer focus and business success of downstream oil and gas firms in Nigeria. The study adopted &hellip; <a href=\"https:\/\/risumarketingjournals.com.ng\/?p=579\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">CUSTOMER FOCUS ON BUSINESS SUCCESS OF DOWNSTREAM OIL AND GAS COMPANIES IN NIGERIA<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-579","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=579"}],"version-history":[{"count":1,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/579\/revisions"}],"predecessor-version":[{"id":581,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/579\/revisions\/581"}],"wp:attachment":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}