{"id":613,"date":"2026-01-26T19:58:22","date_gmt":"2026-01-26T19:58:22","guid":{"rendered":"https:\/\/risumarketingjournals.com.ng\/?p=613"},"modified":"2026-01-26T19:58:22","modified_gmt":"2026-01-26T19:58:22","slug":"perceived-value-and-netizens-cognitive-experience-of-online-retail-service-providers-in-rivers-state-nigeria","status":"publish","type":"post","link":"https:\/\/risumarketingjournals.com.ng\/?p=613","title":{"rendered":"PERCEIVED VALUE AND NETIZENS\u2019 COGNITIVE EXPERIENCE OF ONLINE RETAIL SERVICE PROVIDERS IN RIVERS STATE, NIGERIA"},"content":{"rendered":"\n<p><br><strong>GBOROGBOSI Nubari Leesi<\/strong><br>Department of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria<br>leesinubari@gmail.com<br><strong>WALI Andy Fred<\/strong><br>Department of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria<br>wali.andy@ust.edu.ng<br><strong>IKEGWURU MacKingsley<\/strong><br>Department of Logistics and Supply Chain Management, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria<br>ikegwuru.mac-kingsley@ust.edu.ng<\/p>\n\n\n\n<p><strong>Abstract<\/strong><br>This study examined how perceived value, perceived quality, and perceived convenience influence the netizens cognitive experiences with online retailers in Rivers State, Nigeria. The study adopted a quantitative approach and survey research design. It was underpinned by Technology Acceptance Model and Expectancy-Confirmation Theory. The study collected primary data using questionnaire. The data collected, was analyzed using Pearson Product Moment Correlation statistic. The results indicate that attitude of netizens towards value, quality, and convenience is an essential determinant of cognitive experience with online retailers. The study concludes that perceived value (perceived usefulness, perceived quality and perceived convenience) inform netizens\u2019 cognitive experience, and recommends that online retailers in Rivers State that seek to register positive cognitive experience in netizens should focus on value-based approaches, improve service quality, and integrate features that enhance convenience to create and promote positive mental experiences.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Perceived value, perceived quality, perceived convenience, netizens\u2019 cognitive experience, ease of use.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2026\/01\/JMD-11-1-21-Perceived-Value-and-Netizens-Cognitive-Experience-of-Online-Retail-Service-Providers.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of JMD-11-1-21 Perceived Value and Netizens\u2019 Cognitive Experience of Online Retail Service Providers.\"><\/object><a id=\"wp-block-file--media-b4a467cb-d1c8-4865-9f9c-71f68396d10e\" href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2026\/01\/JMD-11-1-21-Perceived-Value-and-Netizens-Cognitive-Experience-of-Online-Retail-Service-Providers.pdf\">JMD-11-1-21 Perceived Value and Netizens\u2019 Cognitive Experience of Online Retail Service Providers<\/a><a href=\"https:\/\/risumarketingjournals.com.ng\/wp-content\/uploads\/2026\/01\/JMD-11-1-21-Perceived-Value-and-Netizens-Cognitive-Experience-of-Online-Retail-Service-Providers.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b4a467cb-d1c8-4865-9f9c-71f68396d10e\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GBOROGBOSI Nubari LeesiDepartment of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigerialeesinubari@gmail.comWALI Andy FredDepartment of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeriawali.andy@ust.edu.ngIKEGWURU MacKingsleyDepartment of Logistics and Supply Chain Management, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeriaikegwuru.mac-kingsley@ust.edu.ng AbstractThis study examined &hellip; <a href=\"https:\/\/risumarketingjournals.com.ng\/?p=613\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">PERCEIVED VALUE AND NETIZENS\u2019 COGNITIVE EXPERIENCE OF ONLINE RETAIL SERVICE PROVIDERS IN RIVERS STATE, NIGERIA<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=613"}],"version-history":[{"count":1,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/613\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/613\/revisions\/615"}],"wp:attachment":[{"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/risumarketingjournals.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}