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OLLORNWI Prince1,
OKWANDU Gabriel A.2, HAMILTON-IBAMA Lolia Edith-Onajite3
1, 2, 3 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt.

Abstract
This study examined the relationship between organizational readiness and operational efficiency of oil and gas servicing companies in Rivers State. The objectives of the study was to determine how organizational readiness relates to cost reduction, enhanced productivity and customer satisfaction, as measures of operational efficiency of oil and gas servicing companies in Rivers State. The study adopted a descriptive design. The population of the study consisted 304 oil and gas servicing companies. A sample size of 173 was derived using Taro Yemane’s formula for sample size determination. Primary data was collected using questionnaire. The hypotheses formulated to guide the study were tested using Pearson’s Product Moment Correlation. The findings revealed a strong positive relationship between organizational readiness and measures of operational efficiency (cost reduction, enhanced productivity, customer satisfaction) of oil and gas servicing companies in Rivers State. The study concluded that organizational readiness contributes significantly to operational efficiency of oil and gas servicing companies in Rivers State; and recommends that management of oil and gas servicing firms in Rivers state that seek to improve their operational efficiency in terms of cost reduction, enhanced productivity and customer satisfaction should always be prepared to effectively implement new initiatives, adapt to change, and respond to industry challenges.

Keywords: Cost reduction, customer satisfaction, enhanced productivity, operational efficiency, organizational readiness.

JACK Tiyeinabuwesor Williamson1, ADIELE Kenneth C. 2
1, 2 Department of Marketing, Faculty of Administrative and Management,
Rivers State University Nkpolu-Oroworukwo Port Harcourt.

Abstract
This study investigated the relationship between information sharing and supply chain optimization of pharmaceutical products distributors in Rivers State. The study was conceptualized using information sharing as predictor to supply chain optimization, measured as cost reduction, product availability and strategic flexibility. The study adopted a survey research design. The population of the study comprised 35 major pharmaceutical products distributors in Rivers State. The sample size of the study was the same as the study population. 2 copies of questionnaire were administered to staff (procurement managers and marketing manager) of each of the 35 pharmaceutical products distributors. This means that a total of 70 respondents provided data for the study. Pearson’s Product Moment Correlation was used to test 3 hypotheses formulated for the study, relying on Statistical Packages for Social Sciences Version 23.0. The results of the analyses reveals the existence of significant relationship between information sharing and supply chain optimization of pharmaceutical products distributors in Rivers State. Thus, the study concluded that information sharing significantly relates with supply chain optimization of pharmaceutical products distributors in Rivers State; and recommends that managers of pharmaceutical products distributors should adopt information sharing as a means to enhance their supply chain optimization in terms of cost reduction, increase product availability and strategic flexibility.

Keywords: Cost reduction, information sharing, product availability, strategic flexibility, supply chain optimization.

WAITE Ilayira Hilary1, GLADSON-NWOKAH Juliet2, OGONU Chituru Gibson3
1, 2, 3 Department of Marketing, Faculty of Management Sciences
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
illahill127@gmail.com

Abstract
This study investigated the relationship between brand association and marketing effectiveness of fast moving consumer goods (FMCG) companies in Rivers State. The objective of the study was to assess the relationship between brand association and measures of marketing effectiveness such, customer acquisition, customer retention and customer expansion. The population of the study comprised 21 FMCG companies in Rivers State and 63 respondents comprising marketing, sales and production managers provided primary data for the study through structured questionnaire designed in Likert 5- point scale. The reliability of the study instrument was determined using the Cronbach’s Alpha reliability test, and 3 null hypotheses were tested using Pearson Product Moment Correlation with the aid of the Statistical Package for Social Sciences, version 25.0. Test of hypotheses revealed that brand association has very strong, positive and statistically significant relationship with customer acquisition, customer retention and customer expansion. The study concludes that brand association significantly relates to marketing effectiveness of FMCG companies in Rivers State, and recommends that managers of FMCG companies in Rivers State that intends to improve their marketing effectiveness should improve the functional and non-functional attributes of their product.

Keywords: Brand association, customer acquisition, customer expansion, customer retention, marketing effectiveness.

SUNDAY Patience1, ADIELE Kenneth C.2
IKEGWURU Mac-Kingsley3
1, 2 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
3 Department of Logistics and Supply Chain Management
Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study investigated the relationship between passenger experience and customer patronage of domestic airline in Nigeria. The study adopted a descriptive research design. The population of the study comprised 21 domestic airlines. The study took a census. The marketing, sales and customer relation managers of the 21 domestic airlines provided data for the study through a structured questionnaire whose reliability was confirmed via Cronbach’s Alpha test. The data collected was analysed at the primary level of analysis using descriptive statistical tools (frequency counts, mean and standard deviation); and at the secondary level of analysis using inferential statistical tool (Pearson Product Moment Correlation). The study found that a positive and statistically significant relationship exists between passenger experience and patronage of domestic airline in Nigeria.
Therefore, the study concludes that passenger experience significantly relates to patronage of domestic airlines; and recommends that domestic airlines should implement strategies aimed atincreasing passenger experience at all times, in other to improve their level of patronage.

Keywords: Customer patronage, customer retention, passenger experience, repeat purchase behaviour.

ILOFULUNWA Charles Ejikeme1, OKWANDU Gabriel A. 2,
OPARA Bright C. 3, DIDIA James U. D. 4
1, 2, 3, 4 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
The influence of electronic tendering (e-tendering) on competitiveness of quoted oil and gas companies in Nigeria was examined in this study. E-tendering was relied upon to explain variations in organizational competitiveness in terms of lead time, process cycle efficiency and supply chain integration. The study was guided by the positivist research paradigm; and adopted a survey research design. The population of the study consisted 10 quoted oil and gas companies. The entire population was surveyed. 32 management level employees were drawn from each of the companies to serve as respondents. Primary data was collected using semi-structured questionnaire designed in the 5-point Likert scale. Regression Analysis was employed to ascertain the influence of e-tendering on the measures of competitiveness, relying on the Statistical Package for Social Sciences version 25.0. The data analysis established that e-tendering has a moderate influence on lead time and process cycle time, and a weak influence on supply chain integration.
Also, the analyses showed the influence of e-tendering on the indices of competitiveness is statistically significant. Thus, the study concludes that e-tendering has positive and statistically significant influence on competitiveness of quoted oil and gas companies in Nigeria. In specific terms, the use of e-tendering, will result in shorter lead times, higher process cycle efficiency and better supply chain integration. Thus, the study recommends that quoted oil and gas firms in Nigeria should make e-tendering an integral component of their procurement processes and build structures to facilitate and strengthen its use.

Keywords: Competitiveness, electronic tendering, lead time, process cycle efficiency, supply chain integration.

ZITE Augustine Banigo1, AKEKUE-ALEX Nennaaton2, OGONU Chituru Gibson3
1, 2, 3 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
aubzite@gmail.com

`Abstract`
The purpose of the research was to examine the relationship between website security and online patronage of 4-star hotels in Rivers State. Website security was the predictor variable while online patronage was the criterion variable with purchase intention, purchase action and repeat purchase as measures. Three alternate hypotheses were tested in the research. The study population consisted guests (customers) of 18 registered 4-star hotels in Rivers State. In view of the infinite and flowing nature of the population, the Cochran formula for computing sample size where the population is infinite, was used to derive a sample size of 384 guests. Structured questionnaire was used to collect primary data, while hypotheses were tested using Pearson’s Product Moment Correlation with the help of the Statistical Packages for the Social Sciences, version 23.0. The results from showed positive and statistically significant correlations between website security and all the indicators of online patronage used in the study. Therefore, the study concludes that website security relates to online patronage of four-star hotels in Rivers State. In order to increase their online patronage, four-star hotels in Rivers State; and recommends that managers of four-star hotels should constantly evaluate their website security status as this can ignite purchase intention, purchase action, and repeat purchase.

Keywords: Purchase action, purchase intention, repeat purchase, online patronage, website security.

NSIRIM Ezebunwo Macson1, NADUBE Paul M. 2
1, 2 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study investigated the impact of technological transportation on effectiveness of maritime companies in Rivers State. Technological transportation is the predictor variable, and effectiveness is the criterion variable. The predictor variable was used as a one-dimensional variable while the criterion variable was measured in terms of operational efficiency and environmental sustainability. Adopting a positivist philosophy, the study adopted an explanatory research design and a quantitative. The population of the study comprised 16 maritime companies. A total of 73 respondents from the 16 maritime companies provided valid data for the study through a 20-item questionnaire. Simple Regression Analysis was used to analyze the data with the aid of Statistical Package for Social Sciences (SPSS) version 22.0. The study found that technological transportation has positive significant impact on operational efficiency and environmental sustainability of maritime companies in Rivers State. Thus, the study concluded that technological transportation determines effectiveness of maritime companies in Rivers State; and recommends that maritime companies in Rivers State that desire to improve their effectiveness should invest in, and adopt technology in transportation operations in order to enhance their operational efficiency and environmental sustainability.

Keyword: Environmental sustainability, organizational effectiveness, operational efficiency, technological transportation.

TOBY Idabie Leovincy1, NWULU Stella Chinyere2
1, 2 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
chijoefrank@gmail.com

Abstract
This study investigated the relationship between warehouse management and economic sustainability of poultry firms in Rivers State. This study adopted a survey research design and a quantitative research approach. The population of the study consisted 134 registered poultry. The Taro Yamane formula for sample size determination was used compute to derive a sample size of 100 poultry firms. The study collected primary data using structured questionnaire whose reliability was ascertained via Cronbach’s Alpha test. The data collected was analysed using descriptive statistics, while test of hypotheses was done using Pearson’s Product Moment Correlation, relying on Statistical Packages for Social Sciences (SPSS) version 23.0. The results showed that warehouse management has positive and statistically significant relationship with proxies (productivity, resilience and cost reduction) of economic sustainability. The study therefore concluded that warehouse management has significant relationship with economic sustainability of poultry firms in Rivers State; and recommends that managers of poultry firms should adopt warehouse management to boost their productivity and resilience, as well as reduce their costs of operation, hence, improve their economic sustainability.

Keywords: Cost reduction, economic sustainability, resilience, productivity, warehouse management.

ELENDU Nkechinyere1 , WALI Andy F. 2, ADIELE Kenneth C. 3
1 Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Rivers State
elendunkechinyere@gmail.com
2, 3 Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Rivers State

Abstract
This study examined the relationship between reverse logistics and organizational resilience of packaged water firms in Rivers State. The study adopted a survey research design. The study was conceptualized using reverse logistics as a predictor to organizational resilience proxied by strategic flexibility, management of keystone vulnerabilities and adaptive capacity. The population of the study comprised 10 packaged water firms operating in Rivers State as listed by Finelib.com, Nigeria Directory and Search Engine. The entire population was surveyed. 4 copies of questionnaire were administered to each of the 10 package water firms, thereby giving us a total of 40 respondents which included procurement, marketing, sales and production managers. Pearson’s Product Moment Correlation (PPMC) was used to test 3 hypotheses, with the help of the Statistical Packages for Social Sciences Version 23.0. The study found the existence of positive and statistically significant relationship between reverse logistics and organizational resilience of packaged water firms in Rivers State. Thus, the study concludes that reverse logistics significantly relates to organizational resilience of packaged water firms in Rivers State. The study recommends that management of packaged water firms should imbibe environmental friendly orientation such as recycling, reuse, and re-design in their innovation process, as this can enable them remain resilient in the face of disruptions.

Keywords: Adaptive capacity, management of key stone vulnerabilities, organizational resilience, reverse logistics, strategic flexibility.

EZE Christian Chukwudi1 DIDIA James U. D. 2
1, 2 Department of Marketing Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study investigated the relationship between materials recycling and performance of Table water processing companies in Rivers State, using customer patronage and customer retention as measures of performance. A correlational research design was adopted. The population of the study comprised 108 Table water processing companies. The Taro Yemen formula was used to derive a sample size of 85 companies. 255 management level staff were selected on a sample frame of 3 staff from each of the companies to provide data for the study. A 5-point likert-scale questionnaire was used to collect data. 255 copies of the questionnaire were administered to respondents, out of which, 200 copies were used in the final analyses. This represents 98% response rate. The Pearson Product Moment Correlation was used to test the direction and strength of correlation between materials recycling and measures of organizational performance. The results showed that materials recycling has a moderate positive and significant relationship with customer patronage and a strong positive and significant relationship with customer retention. Therefore, the study concludes that materials recycling significantly relates to performance of Table water processing companies in Rivers State; and recommends that management of Table water companies should adopt materials recycling as a strategic approach to achieving customer patronage and customer retention, hence organizational performance.

Keywords: Customer patronage, customer retention, materials recycling, organizational performance.