Volume 10, Issue 2, 2025
Adoption of artificial intelligence by small and medium-scale enterprises in emerging economies: An exploratory insight. | Okereafor G., Eke, A, C., & Ahaiwe E. 1-9
Consumer attitudes towards eco-friendly cosmetics in Nigeria: A purchase intention model for green marketing. | Ndukwe-Tochi, C. C., Achara, O. C., Okpara, R. M., & Agbaraevoh, R. C. 10-18.
Competitive strategy and marketing performance of Nike Lake Resort Hotel Enugu, Nigeria. | Nwodo, S. I. 19-25
Determinants of consumers’ intention to use online food ordering systems in Abia State, Nigeria. | Ahaiwe E. O., Nwodo, S. I., Uwaoma, U. C., Nwachukwu, C. P. 26-37.
Digital transformation and performance of small and medium enterprises in Ogun State, Nigeria. | Adekunle, A., Alao, A. E., Adekunle, A. A., & Salami, W. 38-50.
Effect of religion on consumer experience towards fast moving consumer goods in Bida, Niger State. | Bello, B., S., & Oreagba, O. T. 51-61.
Green marketing strategy and sales performance of food and beverages firms in South-South Nigeria. | Dolire, O. A., 62-70
Empirical analysis of STP framework and marketing performance of manufacturing firms in South-East, Nigeria. | Nwodo, S. I. 71-76
Impact of climate change on availability of agricultural produce in Bwari Area Council, Abuja, Nigeria: A descriptive analysis. | Koce, D. H., & Simadi, M. 77-86
Leveraging ESG-embedded service innovation for sustainable business growth in the tourism industry in Rivers State, Nigeria. | Miyene, C. T., & Nwankwo, G. C. 87-95
Marketing ethics and sustainable tourism development in Nigeria. | Otobo. P., & Inyanga, J. I. N. 96-101
Responsible marketing practices and customer loyalty of Resort Hotels in Port Harcourt. | Uwabor, O. L. 102-111
Transportation management systems and operational efficiency of bakery firms in Rivers State, Nigeria. | Samuel, K. M. 112-120.
Workplace civility: A corollary to performance of employees of oil and gas firms in Rivers State, Nigeria. | Omunakwe, P. O., Wogboroma, H., Deemua, V. B. 121-130
Workplace harmony and employee performance of selected banks in Nigeria: Role of employee voice. | Mustapha, A. H., Ojeleye, Y. C., & Sahnun, L. 131-144.
Volume 10, Issue 1, 2025
Vendor Managed Inventory and Logistics Performance of Quoted Oil and Gas Companies in Nigeria. Bernard, P., Didia, J. U. D., & Akekue-Alex, N. . . 1-12
Information Sharing and Market Presence of Fast Moving Consumer Goods Distributors in Rivers State. Okwong, S., B., & Ikegwuru, M. . . 13-24
Green Packaging and Supply Chain Competitiveness of Electronics Distribution Companies in South-East Nigeria. Nwafor, O. C., Okwandu, G. A., & Harcourt, H.. 25-33
Strategic Supplier Partnership and Supply Chain Performance of Food and Beverages Firms in Rivers State. Obienu, A. N., & Gladson-Nwokah, J. …34-40
Logistics Network Design and Cost Reduction of State Independent Electoral Commissions in South-South Nigeria. Wordu, B. C., Nwulu, C. S., & Adiele, K. C. …41-52
Lean Distribution and Corporate Reputation: Evidence in Extant Literature. Owabie, D. C. . . . 53-60
Materials Recycling and Performance of Table Water Processing Companies in Rivers State. Eze, C. C., & Didia, J. U. D. . . . 61-69
Reverse Logistics and Organizational Resilience of Packaged Water Firms in Rivers State, Nigeria. Elendu, N., Wali, A. F., & Adiele, K. C. . . 70-80
Warehouse Management and Economic Sustainability of Poultry Firms in Rivers State, Nigeria. Toby, I. L., Nwulu, S. C. . . . 81-91
Impact of Technological Transportation on Effectiveness of Maritime Companies in Rivers State. Nsirim, E. M., & Nadube, P. M. .. . 92-102
Website Security and Online Patronage of Four-Star Hotels in Rivers State. Zite, A. B., Akekue-Alex, N., & Ogonu, C. G. …103-113
Electronic Tendering and Competitiveness of Quoted Oil and Gas Firms in Nigeria. Ilofulunwa, C. E.,Okwandu, G. A., Opara, B. C., & Didia, J.U. D. .. . 114-121
Passenger Experience and Patronage of Domestic Airlines Companies in Nigeria. Sunday, P., Adiele, K. C., & Ikegwuru, M. . .. 122-130
Brand Association and Marketing Effectiveness of Fast Moving Consumer Goods Companies in Rivers State. Waite, I. H., Gladson-Nwokah, J., & Ogonu, C. G.. 31-139
Information Sharing and Supply Chain Optimization of Pharmaceutical Products Distributors in Rivers State, Nigeria. Jack, T. W., & Adiele, K. C. …140-150
Organizational Readiness and Operational Efficiency of Oil and Gas Servicing Companies in Rivers State, Nigeria. Ollornwi, P., Okwandu, G. A., & Hamilton-Ibama E-O. L….151-159
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Volume 9, Issue 1&2 2024
Supplier Rationalization and Competitiveness of Indigenous Shipping Firms in Nigeria. Obom, O., Harcourt, H., & Nwulu, C. S. 1-17
Factual Appeal and Advertising Effectiveness of Four-Star Hotels in Port Harcourt. Joseph, C., Nadube, P. M., & Ogan, H. I. 17-26
Green Sourcing and Economic Sustainability of General Hospitals in Rivers State, Nigeria. Nyeche, E. P., Nwulu, C. S., & Ikegwuru, M. 27-35
Marketing Success: The Imperative of Brand Campaign. George, C. B. 36-43
Supplier Selection and Supply Chain Performance of Construction Companies in Rivers State, Nigeria. Oshionya, K. O., Harcourt, H., & Adiele K. C. 44-53
Brand Equity of Companies in Nigeria: The Exigency of Endorser Credibility Irimagha, B. B. 54-61
E-Payment and Delivery Performance of Shipping Firms in Eastern Zone of Nigeria. Obafemi, A. O., & Nwokah, N. G. 62-71
Digital Technology and Procurement Performance of Downstream Oil and Gas Companies in Rivers State. Dennis, M. E., Adiele, K. C., & Ikegwuru. M. 72-80
Opportunity Identification and Marketing Effectiveness: A Systematic Literature Review. Jaja, G. S. 81-87
Materials Requirement Planning and Organizational Performance: Any Connection?Banigo, R., & Ikegwuru, M. 88-94
Eco-Design Capability and Environmental Performance of Food and Beverages Firms in Port Harcourt, Nigeria. Okonye, C., & Akekue-Alex,N. 95-102
Brand Personality and Market Competitiveness of Mobile Telecommunication in Rivers State, Nigeria. Chuku, I. B., Opara, B. C., & Ogan, H. I. 103-112
Materials Movement and Operational Performance of Upstream Oil and Gas Companies in South-South Nigeria. Cyril-Ibama, A., Nwokah, G. N., & Nwulu, C. S. 113-124
Lean Waste Reduction and Operational Efficiency: Insights from Literature. Nweye, E. N. 125-132
Customer Sensitivity and Competitiveness of Oil and Gas Firms in Rivers State, Nigeria. Ibanga, I. B., Nadube, P. M., & Adiele K. C. 133-143
Customer Interaction and Operational Performance of Courier Services Firms in Rivers State, Nigeria. Usikoromogha, B., Okwandu, G. A., & Ikegwuru, M. 144-153
Green Procurement and Marketing Sustainability of Firms: A Conceptual Review. Onifade, D. B. 154-160
Customer-Centric Culture and Marketing Performance of Deposit Money Banks in Nigeria. Ngbaawii, L. W., Nwulu, C. S., & Harcourt, H. 161-171
