AYUWO Patience Gilbert OPARA Bright Chidugam ALEX-AKEKUE Nennaaton
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
Abstract
This study investigated the relationship between electronic sourcing (e-sourcing) and competitiveness of Mobile Telecommunication firms in South-South Nigeria. The objectives of the study were to ascertain the extent to which components of e-sourcing relates to measures competitiveness (operational efficiency, customer satisfaction and market share) of mobile telecommunication firms in South-South Nigeria. The study adopted cross-sectional research design. The population of the study comprised 4 mobile telecommunication firms operating in Nigeria. The sample size was the same as the population. The study respondents were 8 top management staff from each of the companies making, it a total of 32. Primary data were collected from respondents through semi-structured questionnaire designed in the Likert 5-point scale. The Pearson Product Moment Correlation statistic was used to test hypotheses, relying on Statistical Package for Social Sciences, version 26.0. The results of the test of hypotheses showed that e-sourcing has positive and statistically significant correlation with competitiveness of mobile telecommunication firms in South-South Nigeria. Thus, the study concludes that e-sourcing significantly relates to competitiveness of mobile telecommunication firms in South-South Nigeria; and recommends that mobile telecommunication firms that seek to improve their competitiveness should adopt e-sourcing as a core component of their procurement operations.
Keywords: Competitiveness, customer satisfaction, e-sourcing, market share, operational efficiency