OKONYE Christiana1, AKEKUE-ALEX Nennaaton2
1, 2 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria
Abstract
This study investigated the influence of eco-design capability on environmental performance of food and beverages firms in Port Harcourt. Eco-design capability was used as the explanatory variable which was treated as a single unit variable. Environmental performance was used as the explained variable, and was measured using emission reduction and resource conservation. The study adopted a survey research design.
The population of the study consisted 19 food and beverages firms; and the entire population was surveyed. 4 copies of the research instrument was sent to each of the 19 food and beverage firms, with the target respondents being overseeing chief, acquiring supervisor, activities administrators and creation director. The simple regression analysis was used to test the hypotheses. The results showed that eco-design capability has significant positive influence on emission reduction and resource conservation. The study concludes that ecodesign capability predicts environmental performance of food and beverages firms in Port Harcourt; and recommends that management of food and beverage firms should devote more effort on eco-design capability, if they seek to achieve higher levels of environmental performance.
Keywords: Eco-design capability, emission reduction, environmental performance, resource conservation.