BENJAMIN Rebecca Preye1 NWOKAH N. Gladson2
1Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
2Department of Logistics and Supply Chain Management, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
nwokah.gladson@ust.edu.ng
Abstract
This study investigated the relationship between procurement risk identification (PRI) and effectiveness of bottled water firms in Port Harcourt, Nigeria. Driven by persistent supply disruptions, input cost volatility, quality failures, and regulatory pressures, the research examined how PRI relates to organizational effectiveness, measured by innovativeness, adaptability and customer satisfaction. A cross-sectional survey design was employed. Data was collected using a structured and validated questionnaire administered to managers of purposively selected bottled water firms. Instrument reliability exceeded the 0.70 benchmark. The Pearson Product Moment Correlation statistic was used to test 3 null hypotheses at 0.05 significance level. Findings revealed significant positive relationship between PRI and measures of organizational effectiveness. The study concludes that PRI enhance effectiveness of bottled water firm in terms of innovativeness, adaptability, and customer satisfaction; and recommends that managers of bottled water firms should enhance PRI to foster effectiveness.
Keywords: Adaptability, customer satisfaction, organizational effectiveness, innovativeness, procurement risk identification.