NWAFOR Onyemelike Chidiebere1, OKWANDU Gabriel A. 2, HARCOURT Horsfall3
1, 2, 3Department of Marketing, Faculty of Management Sciences
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria
Abstract
This study investigated the relationship between green packaging and supply chain competitiveness of electronics distribution companies in South-East Nigeria. The study was anchored on transaction cost economies theory. The study adopted a, explanatory research approach. The population of the study consisted one hundred and fifteen (115) electronics distribution companies. The Taro Yamane’s formula was used to derive a sample of eighty-one (81) companies. One logistics manager from each company was drawn from the 81 companies to provide primary data for the study. A structured self-administered questionnaire was used to collect primary data. The Cronbach’s Alpha test was used to ascertain the consistency of the constructs in the questionnaire, with a threshold of 0.7. The Pearson Product Moment Correlation was employed to determine the degree and direction of relationship between the variables. The statistical package for social sciences (SPSS) version 25.0 aided the tests. Results from the analysis showed that green packaging significantly relates to supply chain competitiveness (innovativeness, cost reduction, optimal resource utilization). Thus, the study concluded that green packaging contribute to innovativeness, cost reduction, and optimal resource utilization of electronics distribution companies in South-East Nigeria; and recommends that management of electronics distribution companies in South-East Nigeria should effectively implement green packaging, if they seek to improve the competitiveness of their supply chain.
Keywords: cost reduction, green packaging, innovativeness, optimal resource utilization, supply chain competitiveness.