OTOBO Perearau1
INYANGA John I. N.2
1Department of Business Education
Isaac Jasper Boro College of Education Sagbama, Bayelsa State
2Department of Business Education, Imo State University Owerri, Imo State
Abstract
Tourism is one of the largest and fastest growing industries. Its benefits include employment opportunities, cultural integration through bridging language and religious barriers, and socio-economic development accruing to the tourist sites or destinations with environmental sustainability. Unfortunately, these benefits of tourism do not come to Nigeria as a country, and to tourism organizations and other stakeholders as expected and in spite of the many existing and potential tourism centres and festivals in the country. These is due to insecurity, political instability, scarcity of essential social infrastructure like energy or electricity supplies. Nevertheless, ethical marketing by tourism institutions is advanced as a potent leverage for tourism development in Nigeria. The paper argue that ethical marketing practices by management, staff and other stakeholders in tourism business could engender sustainable tourism development for all concerned in the country.
Keywords: Marketing ethics, sustainable development, tourism, tourism business