WAGBARA Happiness ALEX-AKEKUE Nennaaton POI Elizabeth Ledisi
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
Abstract
This study examined the correlation between product disposition and supply chain sustainability of bottled water companies in Rivers State, focusing on how product disposition relates to economic, environmental, and social sustainability. Founded on the Natural Resource-Based View, the study adopted a correlational research design with a cross-sectional approach. The population of the study comprised 10 registered and functional bottled water companies operating in Rivers State. The entire population was studied. 36 respondents provided data for the study through a semi-structured questionnaire designed in Likert 5–point scale. The Pearson Product Moment Correlation statistic was used to test the correlation between product disposition and measures of supply chain sustainability. The results showed that product disposition relates positively and significantly to economic, social and environmental sustainability. Thus the study concluded that there is a significant relationship between product disposition and supply chain sustainability of bottled water companies in Rivers State; and recommends that bottled water companies that seek to improve their supply chain sustainability should invest in closed-loop recycling systems that enable collection, cleaning, and reuse of bottles; prioritizing eco-design when developing new packaging; and engage consumers in sustainability initiatives.
Keywords: economic sustainability, environment sustainability, product disposition, social sustainability supply chain sustainability.