MAC-ADIKI Doris NADUBE Paul M.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt.
Abstract
This study examined the correlation between order accuracy and operational performance of food and beverages firms in Rivers State. Operational performance was measured using operation efficiency and operational effectiveness. In carrying out the study, a cross-sectional survey research design was adopted. The population of study comprised 27 food and beverages firms in Rivers State. The entire population was surveyed. 4 respondents were drawn from each of 27 food and beverages firms, totalling 108 respondents to whom questionnaire was administered. Test of hypotheses was done using Pearson Product Moment Correlation with the aid of statistical packages for social sciences (SPSS) version 25.0. The study found that order accuracy has a very strong positive correlation with operational efficiency and a strong positive correlation with operational effectiveness of food and beverages firms in Rivers State. Based on the findings, the study concludes that order accuracy significantly relate to operational performance of food and beverages firms in Rivers State; and recommends that food and beverages firms should invest in training programs focused on order accuracy, so as to enhance operational efficiency and operational effectiveness.
Keywords: Order accuracy, operational effectiveness, operational efficiency, operational performance