AHAIWE Emmanuel O.1
NWODO Sylvanus Ikechukwu2
UWAOMA Ugochukwu G. A3
NWACHUKWU Chima Peter4
1, 3 Department of Marketing, College of Management Sciences,
Michael Okpara University of Agriculture, Umudike, Abia State
2 Department of Marketing, College of Management and Social Sciences,
Rhema University Nigeria, Aba, Abia State
4Department of Marketing, Entrepreneurship & Procurement
Faculty of Management Sciences, Federal University Otuoke, Bayelsa State
Corresponding email: trustedemma@yahoo.com
Abstract
This study examined factors that determine consumers’ intention to use online food ordering (OFO) systems in Abia State, Nigeria. The study adopted a descriptive research design. The population of the study comprised staff of selected manufacturing companies in Aba, Abia State. A total of 320 respondents participated in the study. Online survey (Google Form) was used to collect data. Convenience and snowball sampling were employed in the study. The Statistical Package for Social Sciences (SPSS) version 25.0 and Microsoft Excel were used for data analysis. Individual item reliability, convergent validity, and discriminant validity were confirmed in the study. The study found that perceived ease of use (PEoU) positively affects intention to use OFO system, perceived usefulness (PU) positively affects intention to use OFO system, social influence (SI) positively affects intention to use OFO system, and delivery time (DT) positively affects intention to use OFO system. The study concludes that (PEoU), PU, SI and DT are factors that determine intention to use OFO system in Abia State, Nigeria. The study recommends that OFO service providers should prioritize clear communication and demonstration of how OFO system improves user convenience, saves time, offers diverse food options, and simplifies transactions.
Keywords: Delivery time, intention to use, online food ordering, perceived ease of use, perceived usefulness, social influence