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BENJAMIN Ebimobowei Rex
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

OKWANDU Gabriel A.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

NWULU Chinyere Stella
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
The study investigated the relationship between production alliance and marketing success of upstream oil and gas companies in Rivers State. The treated production alliance unidimensional, while cost reduction, increased sales and profitability measured the dependent variable. This study adopted an explanatory research design with a correlational method of investigation. The population of this study comprised eleven (11) quoted upstream oil and gas firms in Rivers State. A census approach was adopted to administer three copies of questionnaire to Marketing Managers, Operations Managers, and Production Managers of the eleven (11) quoted upstream oil and gas companies in Rivers State, making a total of thirty-three (33) respondents. Descriptive statistical analysis was conducted to describe the data set, while Pearson Product-Moment Correlation (PPMC) was adopted to test the formulated hypotheses with the aid of statistical packages for social science version 25.0. The findings of the study revealed statistically positive and significant relationships between production alliance and marketing success. Based on the findings, the study concluded that production alliance has a positive significant relationship with marketing success of upstream oil and gas companies in Rivers State. The study recommended that managers of upstream oil and gas companies in Rivers State should deepen production alliances to achieve cost efficiency; managers of upstream oil and gas companies in Rivers State should collaborate in production to increase sales performance; managers of upstream oil and gas companies in Rivers State should enhance production partnerships to boost profitability.

Keywords: Cost advantage, cost reduction, marketing success, product alliance, profitability.

NWAOKORO Chidera Vincent
Department of Marketing, Faculty of Administration and Management
Rivers State University Port Harcourt

NWULU Chinyere Stella
Department of Marketing, Faculty of Administration and Management
Rivers State University Port Harcourt.

Abstract
This study investigated the relationship between transportation management and operational performance. The purpose of this study was to examine the relationship between transportation management and operational performance of shopping malls in Rivers State. Operational performance is measured through service improvement, cost reduction, and foot traffic, and the objectives of this study were to ascertain the extent to which transportation management relate with service improvement, cost reduction, and foot traffic of shopping malls in Rivers State. The population of the study comprised 34 shopping malls operating in Port Harcourt at the time of this study, and data were collected from 81 respondents across the these malls. Operations managers, logistics managers and marketing managers constituted the respondents that provided data for the study through a semi-structured questionnaire designed in 5-point Likert scale from very high extent to very low extent. The data were analyzed using a statistical model. Specifically, the three hypotheses were tested using Pearson Product Moment Correlation Model, with the aid of Statistical Package for Social Sciences, version 25. The analysis indicated that transportation management has positive and significant relationships with service improvement, cost reduction, and foot traffic. Based on the findings of this study, it is concluded that there is a positive and significant relationship between transportation management and operational performance of shopping malls in Rivers State. Particularly, transportation management was found to play a critical role in ensuring timely and reliable delivery of goods, thereby directly impacting service improvement and customer satisfaction. Therefore it is recommended that, shopping malls should adopt real-time transportation management systems to enhance route planning, delivery tracking, and fuel efficiency.

Keywords: Cost reduction, foot traffic, operational performance, service improvement, transportation management.

IWUOHA Stella Chidinma
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

NWULU Chinyere Stella
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

HART Emilia Tamunopirisa
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study examined the relationship between service assurance and competitiveness of 4-Star hotels in Rivers State. The study took a mono-dimensional view of service assurance, and proxied competitiveness with occupancy rate, brand reputation, and service efficiency. An explanatory research design with a correlational method of investigation was adopted. The population consisted eighteen (18) 4-Star hotels in Rivers State. Using a census approach, three copies of structured questionnaire were administered to general managers, marketing/booking managers, and front desk officers in each hotel, totaling fifty-four (54) respondents. Data collected were analyzed using Pearson’s Product-Moment Correlation, with the aid of Statistical Package for Social Sciences (SPSS) version 25.0. Results indicate positive and statistically significant relationships between service assurance and proxies of competitiveness. Thus, the study concluded that there is a significant relationship between service assurance and competitiveness of 4-Star hotels in Rivers State, and recommends that managers of 4-Star hotels in Rivers State that seek improved competitiveness should strengthen service assurance to improve occupancy rate, brand reputation; and boost their service efficiency.

Keywords: Brand reputation, competitiveness, occupancy rate, service assurance, service efficiency.

EMMANUEL-MAMUD Eunice Ebubechukwu
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
eunice.emamud@gmail.com

WALI Andy Fred
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study examined the relationship between supply chain integration and marketing competitiveness of pharmaceutical distribution firms in Rivers State. The study employed the quantitative and explanatory research design. The population of the study comprised 25 pharmaceutical distribution firms in Rivers State. A total of 75 employee from the 25 firms provided data for the study. Primary data were collected from respondents through semi-structured questionnaire designed in the 5-point Likert scale. The data were analyzed using Pearson Product Moment Correlation statistic. The study found that supply chain integration relates to marketing competitiveness of pharmaceutical distribution firms in Rivers State. Specifically, the study found that supply chain integration has very strong positive correlation with customer satisfaction and customer engagement, and a strong positive correlation with customer loyalty. The study concludes that supply chain integration has a strong correlation with marketing competitiveness; and recommends that managers of pharmaceutical distribution firms in Rivers State should properly identify key processes in their supply chains and ensure that they are properly “plugged in” to the operational systems of their partners.

Keywords: Customer engagement, customer loyalty, customer satisfaction, supply chain integration.

BANIGO Rogers
Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

DIDIA James U. D.
Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study investigated the relationship between demand forecasting and performance of corporate chain stores in South-South, Nigeria. The study was conceptualized with demand forecasting as predictor of organizational performance which is measured through inventory turnover rate, order fulfilment rates and cost savings. The study adopted a correlational research design. The population of the study comprised 70 corporate chain stores. The entire population was surveyed. 2 two copies of structured questionnaire were administered to the operations manager and procurement/logistics manager from each of the 70 corporate chain stores, bringing the total number of respondents to 140. The reliability of the instrument was ascertained using Cronbach Alpha test with all the items scoring above 0.70. Pearson’s Product Moment relationship was used to test the hypotheses formulated for the study with the help of Statistical Packages for Social Sciences Version 25.0. The study found that demand forecasting has positive and statistically significant correlations with inventory turnover ratio, order fulfilment rates, and cost savings. Based on these findings, the study concluded that demand forecasting significantly relates to organizational of corporate chain stores in South-South, Nigeria; and recommends that managers of corporate chain stores in South-South, Nigeria should integrate advanced demand forecasting techniques, including using machine learning algorithms and advanced statistical methods to predict demand more accurately to improve their performance in terms of inventory turnover ratio, order fulfilment rates and cost savings.

Keywords: Corporate chain stores, cost savings, demand forecasting, inventory turnover ratio, order fulfilment rates, organizational performance.

AMAJIRIONWU Chioma Anita

Department of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt

OPARA Bright C.

Department of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt

HARCOURT Horsfall

Department of Marketing, Faculty of Administration and Management Rivers State University Nkpolu-Oroworukwo, Port Harcourt.

Abstract
The study investigated the correlation between risk assessment and supply chain resilience of shipping companies in Rivers State. Risk assessment was treated unidimensionally, while supply chain resilience was measured with flexibility and cost reduction. The study adopted an explanatory research design with a correlational method of investigation. The study population comprised 84 shipping companies in Rivers State. The researcher used a census method and administered structured questionnaire to operations manager, compliance manager, and information technology coordinator of the shipping companies. Pearson Product Moment Correlation was employed to test the hypotheses relying on Statistical Package for the Social Sciences (SPSS), version 25.0. The study revealed positive and statistically significant correlation risk assessment and measures of supply chain resilience. Thus, the study concluded that risk assessment has positive significant correlation with supply chain resilience of shipping companies in Rivers State, and recommends that shipping companies in Rivers State should institutionalize risk assessment procedures to enhance operational flexibility; and also integrate risk assessment outcomes into cost-control strategies to improve their overall supply chain resilience.

Keywords: Cost reduction, flexibility, supply chain resilience, risk assessment.

JOEL Emmanuel Monday
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
emmanueljoel2191@gmail.com
NADUBE Paul M.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
paul.nadube@ust.edu.ng

Abstract
This study examined the transportation management and logistics performance of food and beverage firms in Rivers State, Nigeria. This study adopted a descriptive survey design. The population of the study comprised 17 registered food and beverages firms in Rivers State. The entire population was surveyed. However, 3 copies of questionnaire were given to 3 managers (procurement manager, business manager and logistics manager) of each firm, making a total of 51 respondents. Pearson Product Moment Correlation was used to determine the relationship between transportation management and measures logistics performance (on-time-delivery, inventory turn-over and order accuracy) with the aid of statistical package for social science (SPSS) version 26.0. The study found that transportation management has strong positive and statistically significant correlation with logistics performance. The study concludes that improved logistics performance of food and beverage firms in Rivers State depend adroit transportation management; and recommends that food and beverage firms in Rivers State that seek enhanced logistics performance should engage in effective transportation management practices and leverage technology to achieve faster order delivery time, facilitate inventory turn-over and improve order accuracy.

Keywords: Logistics performance, on-time-delivery, inventory turn-over, order accuracy, transportation management.

JUMBO Dagogo Samuel
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
dagogo.jumbo.rsu.edu.ng
ADIELE Kenneth Chima
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt

Abstract
This study examined the relationship between tourism entrepreneurship and marketing efficiency of tourist destinations in Rivers State. Specifically, it investigated how dimensions of tourism entrepreneurship (innovativeness and adaptability) relate to measures of marketing efficiency (cost reduction and repeat purchase). A descriptive survey design was employed. The population of the study comprised 60 registered tourist destinations in Port Harcourt. Using Krejcie & Morgan’s Table, a sample of 52 firms were selected and 2 respondents (general/operations and marketing manager) of each firm, making a total of 104 respondents, provided data for the study. A total of 85 copies of questionnaire were returned, of which 80 were usable and subjected to analysis. Data were collected via structured questionnaire validated by experts and tested for reliability using Cronbach’s Alpha test. The Spearman’s Rank-Order Correlation statistic was used to test the hypotheses formulated for the study. The study found strong, positive and statistically significant relationship between dimensions of tourism entrepreneurship and measures of marketing efficiency. Thus, the study concludes that tourism entrepreneurship is a critical driver of marketing efficiency of tourist destinations in Rivers State; and recommends that managers of tourist destination should invest in innovation and strengthen adaptive capacity to respond quickly to market shifts and sustain marketing efficiency.

Keywords: Adaptability, cost reduction, innovativeness, marketing efficiency, tourism entrepreneurship.

ALOZIE Chinedu
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
OPARA Bright C
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
ADIELE Kenneth C.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt.

Abstract
This study investigated the correlation between supplier evaluation and supply chain performance of road construction companies in Rivers State. Supplier evaluation was the predictor variable and was treated unidimensionally, while supply chain performance was the criterion variable and was measured with cycle time reduction and productivity. The study adopted an explanatory research design with a correlational investigation type. The study population comprised 29 road construction companies. The study adopted a census method and administered structured questionnaire to project/operation manager, procurement manager, and quality assurance manager of the surveyed firms. Pearson Product Moment Correlation was used to test the hypotheses with the aid of the Statistical Package for Social Sciences (SPSS), version 25.0. The study found statistically significant positive correlation between supplier evaluation and measures of supply chain performance. Thus, the study concluded that supplier evaluation has a significant positive correlation with supply chain performance of road construction companies in Rivers State, and recommends that managers of road construction companies in Rivers State should prioritize supplier evaluation to ensure timely delivery of materials and reduce project cycle time. The study also recommends that managers of road construction companies in Rivers State should use supplier evaluation results to select suppliers that are reliable and competent to enhance productivity and overall performance.

Keywords: Cycle time reduction, productivity, supply chain performance, supplier evaluation.

HANSON Emmanuel Christopher
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
emmanuel.hanson@rsu.edu.ng
DIDIA James U. D.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
WORDU Benjamin Chinuru
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
brown.ateke@ust.edu.ng

Abstract
This study investigated the relationship between joint planning and performance of multinational oil and gas companies in Rivers State. Joint planning was treated unidimensionally, while organizational performance was decomposed into value innovation, service quality and continuous improvement. The study adopted an explanatory research design. The population comprised 10 multinational oil and gas companies. The researchers surveyed the entire population. Structured questionnaire was used to collect data from to the supply chain manager, procurement manager, operations manager, and logistics manager of each firm, totaling 40 respondents, though only data gathered from 35 respondents made the final analyses. The instrument used in the study was tested for reliability using the Cronbach’s alpha test. Spearman’s Rank Order Correlation was used to test for correlation between joint planning and proxies of organizational performance, at 0.05 level of significance. All statistical analyses were aided by the Statistical Package for Social Sciences (SPSS) version 25.0. The results revealed statistically significant correlation between joint planning and measures of organisational performance. Based on these findings, the study concluded that joint planning enhances performance of multinational oil and gas companies in Rivers State; recommends that multinational oil and gas companies in Rivers State that seek improved performance in terms of value innovation, service quality and continuous improvement should engage in joint planning that accommodate joint demand forecasting, setting strategic objectives, and coordinated production schedules.

Keywords: Continuous improvement, joint planning, organizational performance, service quality, value innovation.