BRIGGS Tamunosaki Williams
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
NWOKAH N. Gladson
Department of Logistics and Supply Chain Management
Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
NWULU Chinyere Stella
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
Abstract
This study examined the influence of information sharing on competitiveness of quoted oil and gas companies in Nigeria. Information sharing was the predictor and was treated as unidimensionally, while competitiveness was the criterion variable, and was assessed through service quality, on-time delivery, and customer loyalty. Using a robust quantitative research design, data were collected from key managers and staff involved in operations and supply chain functions in quoted oil and gas companies in Nigeria. The analytical framework included univariate analysis for descriptive statistics and bivariate regression analysis to evaluate the influence of information sharing on measures of competitiveness. The findings indicated that information sharing has a significant and positive effect on service quality, on-time delivery, and customer loyalty. Based on these results, the study concluded that information sharing is a vital factor in enhancing firm competitiveness of quoted oil and gas companies in Nigeria, and recommends that oil and gas companies in Nigeria should prioritize sharing information with their suppliers to improve service quality, ensure timely delivery, and increase customer loyalty, thereby strengthening their overall competitiveness.
Keywords: Customer loyalty, information sharing, on-time delivery, service quality.