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SUPPLIER SELECTION AND SUPPLY CHAIN PERFORMANCE OFCONSTRUCTION COMPANIES IN RIVERS STATE, NIGERIA


OSHIONYA Kenneth Obirieze1, HARCOURT Horsfall2,
ADIELE Kenneth C.3
1, 2, 3 Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
Corresponding email: kenneth.oshionya@ust.edu.ng

Abstract
The relationship between supplier selection and supply chain performance of construction companies in Rivers State was investigated in this study. The study adopted an explanatory research design. The population of the study comprised 173 construction companies in Rivers State. The Taro Yamene formula was used to derive a sample size of 121 construction companies. 121 respondents who are procurement managers in the construction companies were drawn to provide data for the study. Structured questionnaire designed in the Likert five-point scale of strongly agree to strongly disagree was used to collect primary data. The reliability of the instrument was ascertained through Cronbach’s Alpha test of reliability with a threshold of 0.70. The Pearson Product Moment correlation was used to test the hypotheses formulated for the study. The study found that supplier selection has a very strong positive and significant relationship with cost reduction, service quality and on time delivery respectively. In view of these findings, the study concluded that supplier selection is an important driver of supply chain performance improvement; and recommends that managers of construction companies should focus on factors such as the experience, capacities, network reach and other related factors which demonstrate the competence and capital accruable from their relationship and partnerships with suppliers.
Keywords: Supplier selection, supply chain performance, cost reduction, service quality, on time delivery.

JCM-9-1-5 SUPPLIER SELECTION AND SUPPLY CHAIN PERFORMANCE OF CONSTRUCTION COMPANIES IN RIVERS STATEDownload

FACTUAL APPEAL AND ADVERTISING EFFECTIVENESS OF FOUR-STARHOTELS IN PORT HARCOURT


JOSEPH Chimaraoke1, NADUBE Paul Meeting2 , OGAN Henrietta Ingo3
123Department of Marketing, Faculty of Administration and Management
Rivers State University, Port Harcourt
Corresponding email: chijoefrank@gmail.com

Abstract
The study investigated the relationship between factual appeal and advertising effectiveness of four-star hotels in Port Harcourt. Factual appeal was the predictor variable, while advertising effectiveness was the criterion variable. The study adopted a survey research design and correlational method of investigation.
The study population comprised twelve (12) four-star hotels. Based on the small size of the population, a census was taken. Thirty-six (36) respondents comprising (business managers, front desk officers, and sales/booking managers) from the twelve (12) four-star hotels took part in the study. Pearson’s Product Moment Correlation was used to test the hypotheses with the aid of Statistical Packages for Social Science, version 23.0. The p-values were calculated to determine the significance of the hypothesized relationships. The study showed positive and statistically significant relationship between factual appeal and measures of advertising effectiveness (brand awareness, attitude change and salience). The study therefore concludes that there is a positive significant relationship between factual appeal and advertising effectiveness of fourstar hotels in Port Harcourt; and recommends that four-star hotels in Port Harcourt should adopt factual appeal as an essential advertising message strategy to improve effectiveness of their advertising messages.
Keywords: Advertising effectiveness, attitude change, brand awareness, factual appeal, salience.

JCM-9-1-2 FACTUAL APPEAL AND ADVERTISING EFFECTIVENESS OF FOUR-STAR HOTELS IN PORT HARCOURTDownload

MARKETING SUCCESS: THE IMPERATIVE OF BRAND CAMPAIGNRELEVANCE OF CUSTOMER FOCUS TO BUSINESS SUCCESS

GEORGE Crystabel Benibo
Department of Marketing, Faculty of Administration and Management
Rivers State University
crystabel.george@portharcourtpoly.edu.ng

Abstract
This paper examined the relationship between brand campaign and marketing success. The specific objective of the paper was assess of the role of brand campaign in stimulating outcomes such as brand awareness, increase in number of new customers and customer retention. The discussion centred on the conceptualisation of brand campaign as a unique construct with distinct characteristics that focus on products, rather than brand. The Attention, Interest, Desire and Action (AIDA) model, was adopted as the theoretical foundation in the paper and was considered useful in espousing the nature of relationship between brand campaign and marketing success. The paper recognises and emphasises the role of brand campaign as an imperative for driving marketing success. By emphasising brands, organisations can enhance the attainment of brand awareness, increase in number of new customers and customer retention. The paper recommends that firms should engage brand campaign with a focus on advancing creative content and engaging customers to ensure brand success.
Keywords: Brand campaigns, marketing success, telecommunication firms, AIDA mode

JCM-9-1-4 MARKETING SUCCESS – THE IMPERATIVE OF BRAND CAMPAIGNDownload

GREEN TRANSPORTATION AND BUSINESS PERFORMANCE OF OIL AND GASCOMPANIES IN SOUTH-SOUTH NIGERIA


ALI Faith O.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
NWOKAH Gladson N.
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
nwokah.gladson@ust.edu.ng
HARCOURT Horsfall
Department of Marketing, Faculty of Administration and Management
Rivers State University Nkpolu-Oroworukwo, Port Harcourt
harcourt.horsfall@yahoo.com

Abstract
This study investigated the relationship between green transportation and business performance of oil and gas companies in South-South Nigeria. The study was conceptualized using green transportation as predictor to customer satisfaction, quality service delivery and customer retention components of business performance. The study adopted a correlational research design. The study population comprised 24 multinational oil and gas companies in South-South Nigeria. The sample size of the study was the same as the population. The study
utilized structured questionnaire to collect primary data. The reliability of the questionnaire was ascertained via Cronbach’s alpha test. 3 copies of the questionnaire was administered to Operations Manager, Logistics Manager and Marketing Manager of each of the multinational oil and gas companies. After data cleaning, only 66 copies of questionnaire were used for the data analysis. The Pearson Product Moment Correlation was used to test the hypotheses, relying on the assistance of the Statistical Packages for Social Sciences (SPSS) version 23.0. Findings from the study revealed the existence of significant positive relationship between green transportation and business performance of oil and gas companies in South-South Nigeria. The study therefore, concluded that green transportation has significant positive relationship with business performance of oil and gas companies in South-South Nigeria; and recommends that managers of oil and gas companies in SouthSouth, Nigeria should engage in green transportation practices to boost customer satisfaction, service quality and customer retention.

Keywords: Business performance, customer satisfaction, customer retention, quality service delivery, green transportation.

JCM-9-1-3 GREEN SOURCING AND ECONOMIC SUSTAINABILITY OF GENERAL HOSPITALS IN RIVERS STATE, NIGERIADownload

SUPPLIER RATIONALIZATION AND COMPETITIVENESS OF INDIGENOUSSHIPPING FIRMS IN NIGERIA


OBOM Otonye1

HARCOURT Horsfall2

NWULU, Chinyere Stella3
123Department of Faculty of Administration and Management Sciences
Rivers State University Nkpolu-Oroworukwo, Port Harcourt


Abstract
This study examined of the interplay between supplier rationalization and competitiveness of indigenous shipping firms in Nigeria. The study adopted an explanatory research design and collected primary data in a cross-sectional survey. 3,608 registered indigenous shipping firms constituted the population of the study. The Krejcie and Morgan (1970) Table for sample size determination was relied upon to derive a sample size of 351. A structured questionnaire was used to collect primary data. The reliability of the instrument was confirmed via the Cronbach’s alpha test. The Spearman’s rank order correlation served as test statistic; and was facilitated by the Statistical Package for Social Sciences (SPSS) version 24.0. The study found that supplier rationalization relates to competitiveness of indigenous shipping firms. This is because supplier rationalization showed positive and statistically significant relationship with all the proxies of competitiveness. The study concludes that supplier rationalization relates to competitiveness; and that competitiveness of indigenous shipping firms in terms of responsiveness, operational flexibility, operational efficiency and market leadership depend on supplier rationalization. Hence, the study recommends that indigenous shipping firms in Nigeria that desire improved competitiveness should cultivate and nurture mutually satisfying partnerships with selected suppliers to enjoy relational equity and efficiency. This must however, be consistent with company goals and resources with observed and expected market and marketing trends and opportunities

Keywords: Market leadership, operational efficiency, operational flexibility, responsiveness, supplier rationalization.

JCM-9-1-1 SUPPLIER RATIONALIZATION AND COMPETITIVENESS OF INDIGENOUS SHIPPING FIRMS IN NIGERIADownload

    JCM

    JOURNAL OF CONTEMPORARY MARKETING

    Submit Now!

    About the Journal

    Journal of Contemporary Marketing (JCM) is a publication of the Department of Marketing of the Rivers State University and is wholly managed by the Department. The journal is knowledge-driven and is designed to capture wide readership. The aim of the journal is to publish and disseminate articles with relevant information that enrich the development and practice of Marketing, while also contributing to the advancement of the discipline. Preference is given to manuscripts that relate to marketing development in business, service industries, nations and economies. All articles appearing in the journal undergo double-blind review and are refereed. 

    The Journal acknowledge that empirical studies are not the only basis for acceptable articles. Thus, Case analysis, creative concepts and applications, book reviews, industry reviews, commentaries, and other thought-provoking manuscripts are encouraged. The journal also accepts futuristic manuscripts that offer visions of the future of marketing, and practical roadmaps to get there. Manuscripts that address interdisciplinary and multidisciplinary topics and approaches, as well as those that approach traditional topics from interdisciplinary perspective are also encouraged.

    Editorial Policy

    Journal of Contemporary Marketing (JCM) is a peer reviewed journal published by the Department of Marketing, Faculty of Administration and Management, Rivers State University Port Harcourt, Nigeria. It covers a wide range of strands in the field of Marketing, including Marketing Management, Consumer Behaviour, Digital Marketing, Artificial Intelligence in Marketing, Big Data Analytics in Marketing, Marketing Logistics, Green Marketing, Sustainable Procurement, Marketing Performance Management, Supply Chain Management, Customer Experience Management, Service Marketing, Tourism and Hospitality, Global Marketing, Entrepreneurial Marketing, Branding and Brand Management, etc. The journal aims to provide academics, researchers and practitioners an avenue to advance research through quality publications in the various disciplines.

    Authors intending to publish articles in JCM are expected to conform to the following guidelines:

    1. Articles intended for publication in the journal must not have been published elsewhere, or under consideration in any other journal.
    2. Articles must be structured, and include an abstract not exceeding 250 word, which should define the purpose, methodology adopted, findings, conclusion and recommendations.
    3. Articles intended for publication in the journal must have at least 4 keywords.
    4. Articles intended for publication in the journal must not exceed 5,000 words.
    5. Articles intended for publication in the journal must comply with the APA style of referencing, 7th edition.
    6. Articles intended for publication in the journal must place all tables, figures and graphs at the appropriate sections of the article, not as appendices.
    7. Author(s) shall bear responsibility for obtaining copyright permission for any intellectual property used in their article.
    8. Author(s) shall bear responsibility for issues of plagiarism associated with their article.
    9. Author (s) must ensure that articles submitted for publication in the journal do not score higher than 15% similarity index

    Editorial Advisory Board

    Prof. D. I. Hamilton: Professor of Business Policy, Department of Business Administration, Rivers State University, Port Harcourt.

    Prof. A. Anyanwu: Professor of Marketing, Imo State University Owerri.

    Prof. I. N. Ibok: Professor of Marketing, Department of Marketing, Michael Okpara University of Agriculture, Umudike, Abia State.

    Prof. B. D. Kiabel: Professor of Financial Accounting, Department of Accounting, Rivers State University, Port Harcourt.

    Prof. N. G. Nwokah: Professor of Strategic and Digital Marketing, Department of Marketing, Rivers State University, Port Harcourt.

    Prof. I. F. Asiegbu: Professor of Marketing Department of Marketing, University of Port Harcourt

    Prof. A. F. Wali: Professor of Strategic Marketing and Social Constructivist Techniques

    Prof. J. U. D. Didia: Professor of Marketing Strategy and Analysis, Department of Marketing, Rivers State University, Port Harcourt.

    Prof. P. M. Nadube: Professor of Marketing Communication, Department of Marketing, Rivers State University, Port Harcourt.

    Board Of Editors

    Editor-in-Chief:

    Prof. B. C. Opara: Professor of International Marketing, Department of Marketing, Rivers State University, Port Harcourt.

    Editor: Dr. C. S. Nwulu: Head, Department of Marketing, Rivers State University, Port Harcourt.

    JMD

    JOURNAL OF MARKETING DEVELOPMENT

    Submit Now!

    About the Journal

    Journal of Marketing Development (JMD) is a publication of the Department of Marketing of the Rivers State University and is wholly managed by the Department. The journal is knowledge-driven and is designed to capture wide readership. The aim of the journal is to publish and disseminate articles with relevant information that enrich the development and practice of Marketing, while simultaneously making significant contributions to the advancement of the discipline. Preference is given to manuscripts that relate to Marketing Development in business, service industries, nations and economies. All articles appearing in the journal undergo double-blind review and are refereed.

    It should be noted that empiricism is not the only quality of acceptable articles. Case analysis, creative concepts and applications, book reviews, industry reviews, commentaries, and other thought-provoking manuscripts are also encouraged. The journal also accepts futuristic manuscripts that offer visions of the future of marketing, and practical roadmaps to get there. Manuscripts that address interdisciplinary and multidisciplinary topics and approaches, as well as those that approach traditional topics from interdisciplinary perspective are also encouraged.

     

    Editorial Policy

    Journal of Marketing Development (JMD) is a peer reviewed journal published by the Department of Marketing, Faculty of Administration and Management, Rivers State University Port Harcourt, Nigeria. The journal accepts paper in diverse areas of Marketing including, but not limited to Marketing Management, Consumer Behaviour, Digital Marketing, Supply Chain Management, Customer Relationship Management, Service Marketing, Tourism and Hospitality, International Marketing, Entrepreneurial Marketing, Branding and Brand Management, Marketing Strategy, etc. The journal aims to provide academics, researchers and practitioners an avenue to advance research through quality publications in the various disciplines.

    Authors intending to publish articles in Journal of Marketing development are expected to conform to the following guidelines:

    1. Articles intended for publication in the journal must not have been published elsewhere, or under consideration in any other journal.
    2. Articles must be structured, and include an abstract not exceeding 250 word, which should define the purpose, methodology adopted, findings, conclusion and recommendations.
    3. Articles intended for publication in the journal must have at least 4 keywords.
    4. Articles intended for publication in the journal must not exceed 5,000 words.
    5. Articles intended for publication in the journal must comply with the APA style of referencing, 7th edition.
    6. Articles intended for publication in the journal must place all tables, figures and graphs at the appropriate sections of the article, not as appendices.
    7. Author(s) shall bear responsibility for obtaining copyright permission for any intellectual property used in their article.
    8. Author(s) shall bear responsibility for issues of plagiarism associated with their article.
    9. Author (s) must ensure that articles submitted for publication in the journal do not score higher than 15% similarity index.

    Editorial Advisory Board

    Prof. B. C. Opara: Professor of International Marketing, Department of Marketing, Rivers State University, Port Harcourt.

    Prof. S. A. Jaja: Professor of Management, Department of Management, Rivers State University, Port Harcourt.

    Prof. A. Anyanwu: Professor of Marketing, Imo State University Owerri.

    Prof. D. I. Hamilton: Professor of Business Policy, Department of Business Administration, Rivers State University, Port Harcourt.

    Prof. I. N. Ibok: Professor of Marketing, Department of Marketing, Michael Okpara University of Agriculture, Umudike, Abia State.

    Prof. B. D. Kiabel: Professor of Financial Accounting, Department of Accounting, Rivers State University, Port Harcourt.

    Prof. N. G. Nwokah: Professor of Strategic and Digital Marketing, Department of Marketing, Rivers State University, Port Harcourt.

    Prof. A. F. Wali: Professor of Strategic Marketing and Social Constructivist Techniques

    Prof. J. U. D. Didia: Professor of Marketing Strategy and Analysis, Department of Marketing, Rivers State University, Port Harcourt.

    Prof. P. M. Nadube: Professor of Marketing Communication, Department of Marketing, Rivers State University, Port Harcourt.

    Board Of Editors

    Editor-in-Chief:

    Prof. G. A. Okwandu: Professor of Marketing, Department of Marketing, Rivers State University, Port Harcourt.

    Editor: Dr. C. S. Nwulu: Head, Department of Marketing, Rivers State University, Port Harcourt.