EGBE Robert Ukata
Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria
OPARA Bright C.
Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria
NWULU Chinyere Stella
Department of Marketing, Faculty of Administration and Management,
Rivers State University Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
Abstract
This study investigated the relationship between supplier involvement and corporate vitality of Electricity Distribution companies in Nigeria. The study was conceptualized using supplier involvement as predictor to corporate vitality with measures such as innovativeness, market responsiveness and productivity. The study adopted a survey research design. The study population comprised 11 electricity distribution companies in Nigeria. The study adopted Cluster sampling technique to group electricity distribution companies in line with Nigeria’s six geopolitical zones (North-East, North-West, NorthCentral, South-East, South-West and South-South). The study administered 4 copies of questionnaire to District Directors, Operations Managers, Logistics Managers and Tarrif and Billing Managers of each of companies across the six geopolitical zones using Adamawa (North-East), Kano (North-West), Nasarawa State (North-Central), Anambra State (South-East), Lagos State (South-West) and Rivers State (South-South) to represent each of the geo-political zones. Pearson’s Product Correlation was used to test the hypotheses formulated for the study. The test of hypotheses was done with the help of Statistical Packages for Social Sciences (SPSS) version 23.0. The study revealed the existence of significant relationship between supplier involvement and corporate vitality of Electricity Distribution companies in Nigeria. Based on the findings, the study concluded that supplier involvement significantly relates to corporate vitality of Electricity Distribution companies in Nigeria; and recommends that managers of electricity distribution companies in Nigeria should capitalize on the pivot role of supplier involvement to ensure corporate vitality.
Keywords: Corporate vitality, innovativeness, market responsiveness, productivity, supplier involvement.